Awnings ordered between 1–28 February include a FREE motor upgrade: a simple, high-impact way to help customers choose the premium option.
This playbook gives you talk tracks, value points, and quick objection replies so you can position motorisation confidently and close more orders before the February window ends.
Why motorisation is the upgrade customers love
1) Effortless everyday use
A motorised awning makes shade instant. No physical effort required; you can extend or retract your awning in seconds. That ease of use means customers are more likely to use their awning regularly, not just on “perfect” days.
2) A premium feel without the premium price
Motorisation helps you position an awning as a modern outdoor-living feature rather than just a practical canopy. This February, you get that premium feel included for free, which is a powerful selling point when customers are comparing options.
3) Better accessibility
For customers who find a manual crank awkward (due to mobility, strength, or simply convenience) motorisation can be the difference between “nice idea” and “yes, let’s do it.”
Why “free motorisation” sells
1) It removes the biggest upgrade hesitation
Motorisation is often the upgrade customers want, but delay on. When it’s already included, the decision becomes easier: they get the premium option without feeling like they’ve been upsold.
2) It helps you hold your install price
Instead of reducing margins to create urgency, you’re offering a clear, customer-friendly reason to order now. All while keeping your labour and install pricing intact.
3) It turns the product into a modern spec
Motorised operation changes the story from “a canopy for shade” to a “modern outdoor living feature”.
Add intelligent sensors for “set-and-forget” shade
One of the best things about a motorised awning is what it unlocks: automation.
With optional sun and wind sensors, customers can:
- Maintain comfort as the sun moves
- Protect the awning by retracting automatically in high winds (sensor options vary by system)
This is also a great way to talk about value rather than price: sensors can help customers feel confident using their awning more often, with less worry about sudden weather changes.
Why February is the best time to order
It’s easy for homeowners (and even some commercial customers) to wait until the first hot weekend of the year. Then suddenly everyone wants an awning at once.
Ordering in February helps customers:
- Get ahead of the spring rush
- Have installation lined up for the first warm spell
- Take advantage of the free motor upgrade offer while it’s available
How to sell
“Motorisation is the convenience upgrade – instant shade at the touch of a button – and this month it’s included free on selected awnings.”
Example sales script:
- Outcome first
“Motorised awnings get used more because they’re effortless to use.” - Make it real
“Many people don’t want to manually crank an awning in and out several times a day, so they don’t end up using it as much as they should. With a motor it’s very easy to operate; so they can get maximum use out of their awning.” - Anchor the offer
“If you order in February, the motor upgrade is included for free. So it’s the best time to go motorised.” - Close with the next step
“If you’re happy with the size and fabric, I’d secure the order this month to lock it in.”
Objection handling: quick replies that keep the customer moving
“We were just going to go manual.”
Manual works fine, motor just makes it effortless. And because the motor is included free in February, it’s the ideal time to upgrade.
“Is motorisation more likely to go wrong?”
It’s a well-proven setup used across thousands of installs. And because it’s smoother and more controlled than a crank, it often reduces wear from uneven handling. If anything ever needs attention, it’s covered by standard warranty/support.
“We’ll decide later.”
Of course! Just note the free motor upgrade is a February-only offer on selected awnings. If motorisation is something you want, it makes sense to secure it this month.
“Do we need full smart home control?”
No; motorisation can be as simple as remote control. Smart home automation is optional if you want it later.
Close more orders before the February window ends
Motorisation is one of the easiest ways to increase perceived value, reduce friction at the point of decision, and help customers use their awning more often. If you’re a trade partner and want to make the most of February’s offer, focus your pipeline on customers who are already close to “yes”, and use the free motor upgrade to remove the final hesitation.
To secure the FREE motor upgrade on selected awnings (orders placed 1–28 February): Call 01922 644 429 or email sales@basedirect.co.uk.