1. Privacy Policy
1.1 Who We Are
Base Direct Awnings (“we”, “us”) operates the brochure site at https://basedirect.co.uk/. We are committed to protecting your privacy in accordance with UK GDPR.
1.2 Data We May Collect
- Contact Forms: name, company, email, phone number, message.
- Log Files & Analytics: IP address, browser type, pages visited, timestamps (via Google Analytics).
- Cookies & Tracking Pixels: essential session cookies, Google Analytics cookies (e.g. _ga), optional marketing pixels for trade-customer ads on Facebook/LinkedIn.
1.3 How We Use Your Data
- To respond to enquiries and provide quotes.
- To improve our website and services (through anonymised analytics).
- To run targeted trade-customer advertising (with your consent for marketing cookies).
1.4 Legal Basis
- Contractual/Legitimate Interests: fulfilling enquiries; enhancing site functionality.
- Consent: for non-essential cookies and marketing communications.
1.5 Data Sharing & Retention
- We share anonymised analytics with Google and ad-platform partners.
- We do not sell or rent your personal data.
1.6 Your Rights
Under UK GDPR, you may:
- Access, correct, or erase your personal data.
- Object to or restrict processing.
- Request data portability.
- Withdraw consent at any time.
To exercise your rights or for any privacy queries, email sales@basedirect.co.uk.
2. Cookies
2.1 What Are Cookies?
Small text files stored on your device to help us remember your preferences and understand site usage.
2.2 Types of Cookies We May Use
- Essential Cookies: required for core site functions (e.g. session management).
- Analytics Cookies: Google Analytics to track site performance.
- Marketing Cookies: Facebook/LinkedIn pixels to measure ad effectiveness.
2.3 Managing Cookies
You can refuse or delete cookies via your browser settings, though disabling essential cookies may affect site functionality.
3. Terms of Use
3.1 Acceptance
By accessing https://basedirect.co.uk/ you agree to be bound by these Terms. If you disagree, please do not use the site.
3.2 License to Use
We grant you a non-exclusive, revocable license to view and download site content for personal, non-commercial use only.
3.3 Prohibited Conduct
You may not:
- Copy, reproduce, distribute, or create derivative works of any content.
- Reverse engineer or scrape the site.
- Use the site to build a competing service or for any unlawful purpose.
3.4 Intellectual Property
All content, trademarks, logos, and designs are owned by Base Direct Awnings or our licensors. No rights are transferred to you beyond the limited license above.
3.5 Disclaimers & Liability
The site is provided “as-is” and “as-available.”
We disclaim all warranties—express, implied or statutory—including merchantability and fitness for a particular purpose.
3.6 Modifications & Termination
We may update or suspend the site at any time without notice. We may also update these Terms; continued use after changes indicates your acceptance.
3.7 Governing Law
These Terms are governed by the laws of England and Wales. Any dispute will be resolved in the courts of England.
Contact Us
Base Direct Awnings
Unit 2B Masonry Trading Estate
135A Bloxwich Road, Walsall, West Midlands WS2 8BS
Email: sales@basedirect.co.uk